About Me
About Me
I'm a freak for optimal systemization of all things possible. Designs, pipelines, people, the way I make my coffee, you name it. Because I'm obsessively detail-oriented, those same systems tend to end up chrome-shine-polished and looking pretty good. Go figure.
I've been doing this professionally for over a decade now, mostly out of Zagreb, Croatia. Worked with startups, agencies, and in-house teams across the globe.
My absolute favorite game series of all time is Death Stranding. If you don't know what it is, Google it. You might understand me a bit better. Most of the UX in these games is atrocious, by the way.
Design Principles
The core values that guide my approach to design and collaboration.
User-Centricity
Every design decision starts and ends with the user. If we don't know who the user is and what they want, what's the point of the product?
Scalable Systems
Set it and forget it does not exist. Consistency, usability and speed fo execution needs to follow the product's evolution.
Attention to Detail
The magic is in the details. Micro-interactions, spacing, and typography choices make the difference between good and great.
Collaborative Spirit
Great products come from great teamwork. The key is in cross-functional collaboration with the PMs, designers and especially devs.
Through The Years
The most meaningful and impactful points through my career
- Led end-to-end UX/UI design across all wallet products, collaborating closely with product and engineering from concept to release.
- Designed and implemented a scalable design system, enabling consistency, faster delivery, and easier cross-product maintenance.
- Introduced design branching and versioning workflows, reducing conflicts, and aligning design more closely with engineering processes.
- Directed the complete design of Izzi's two main products, Bookshelf and Authoring, ensuring a seamless and engaging user experience.
- Established and implemented a comprehensive design system, maintaining consistency and efficiency across all product designs.
- Mentored and supervised two designers, providing guidance, feedback, and support to enhance their skills and performance.
- Web Design: Creating responsive, user-friendly websites that capture your brand's essence and engage your audience.
- App Design: Designing intuitive and visually appealing mobile and web applications that provide seamless user experiences.
- Digital Illustration: Producing custom illustrations that enhance your brand's visual storytelling and make your content stand out.
- Worked on the entire product cycle from the initial UX research, through wireframing and mockups, to prototyping and final delivery.
- Served as the primary digital illustrator on numerous projects, creating custom graphics and visual elements that enhanced the overall design quality.
- Utilized tools such as Adobe Creative Suite, Sketch, and InVision to create high-fidelity designs and interactive prototypes.
- For over four years, I worked as a freelance graphic designer and digital illustrator, providing creative solutions for a diverse range of clients. This experience honed my design skills and prepared me for a successful pivot to product design.